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The Four Entrepreneurial Practices
Sense Of Mission
Creating High Purpose And High Standards
Customer/Product Vision
My Customer, My Product, My Self Respect
High-speed Innovation
The Necessity To Invent And The Freedom To Act
Self-inspired Behavior
Love What You Do And Get Very Good At Doing It |
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Beating the natural life cycle of organizations is tough. Of America's 100
biggest companies in 1900 only 16 are still in business! In the beginning, the
entrepreneurial spirit fuels the start-up and creates high growth. Growth
brings size and the passage of time brings new leaders. These shifts in size
and leadership produce a new set of objectives. Planning, streamlining and
controlling the enterprise become the new order. Managing this and that
become more important than making this and selling that. Meetings, reports,
and self-perpetuating bureaucracy erupt on every front. Decline sets in and,
unchecked, you're on your way to demise. The only way to fix this mess is to
start over with the entrepreneurial basics - the real practices of real
builders of business like: Matsushita, Honda, Lever, Branson, Watson, Disney,
Walton and Jobs. If you're looking for the bedrock fundamentals of
high-growth enterprise, look no further. The key to growth in the
hyper-competitive 21st century will be old-fashioned entrepreneurship! |